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2008
Board of Directors
Executive Committee
Chairman
Melva Hill
Boys & Girls Club of Northeast Texas
Chairman Elect
Denise Taylor
American National Bank
Treasurer
Jason Decker
L-3 Communications Integrated Systems
Immediate Past Chair
David Renshaw, Esq.
Law Offices of Renshaw, Davis & Ferguson, LLP
Tourism/Special Events Division
Jacque Murley
Bankers Financial Mortgage Group, Ltd.
Business Development Division
Amy Tarpley Wade
The Tarpley Agencies/Tarpley Realtors
Chamber Enhancement Division
Mike Kubacak
State Farm Insurance
Chamber President & CEO
Sally Bird
Board Members
Terry Blankenship
First Baptist Church of Greenville
Frances Dalbey
Staples
Julie Degelia
Alliance Bank
Luanne Dickens
Greenville Floral & Gifts
Terry Driggers
Flying D Auction Services
Holly Gotcher
Morgan and Gotcher, Attorneys at Law
Jeffrey Jaxkson
Cytec Engineered Materials
Hitesh Patgel
Economy Inn
Danny Rawls
Nissand of Greenville
Harold Roseberry, Chief
Greenville Police Department
John Spridling
Paris Junior College-Greenville Center
Bonnie Stewart
Presbyterian Hospital of Greenville
Ex Officio Board Members
Richard Carter
Administrator/CEO
Presbyterian Hospital of Greenville
Lisa Chappell
Publisher
Herald Banner Publications
Lloyd Graham
Superintendent
Greenville Independent School District
John Horn
County Judge
Hunt County Offices
Tom Oliver
Mayor
City of Greenville
Professional Staff
President/CEO
Sally Bird
Office Manager
Stacey Blasingame
Communications & Member Services
Milton Babb
Administrative Assistant
Darla Baker

2008 Program
of Action
Click here to
volunteer to participate in any of the following committees.
The primary goal of the Greenville Chamber of Commerce
& Convention & Visitors Bureau is to serve its membership.
- Because that membership is diverse, the programs and benefits we offer
are diverse.
- Because the programs and benefits are diverse, opportunities to participate
in and utilize them are increased.
Proposed Plan for 2008
- Continue ongoing events
- Consider adding new events
- Continue current committees
- Consider adding new committees
- Continue successful strategies
- Introduce new strategies
- Utilize existing resources
- Develop new resources
- Strengthen current relationships/partnerships
- Develop new relationships/partnerships
The 2008 Program of Action is based on the two primary components to
business success, which also happen to be the major components of our
mission-strengthen local economy and enhancing livability.
| The Cost of Doing Business in an Area |
The Quality of Life in That Area |
| Business Taxes |
Property, Income and Sales Taxes |
| Salaries, Local Work Ethic, and Training |
Salaries and Educational Opportunities |
| Local Ordinances and Regulations |
Public Safety Issues |
| Infrastructure |
Infrastructure |
| Local and regional "Culture" |
Local and Regional Cultural Opportunities |
Obviously an oversimplified breakdown of what businesses
look for in an area, this small chart does, however, serve to highlight
the coordinating factors chambers care about and work to influence.
In 2008, a renewed focus will be placed on research, analysis,
and information dissemination of issues important to our member businesses.
In 2008, a new government issues committee and our education committee
will be the primary vehicles for determining what is most important to
our local economy and what role the Greenville Chamber should play in
addressing those issues.
In 2008, a new benefits committee will focus on the opportunities
we offer our members for networking, exposure, and bottom-line friendly
benefits.

Education Initiatives
Providing a skilled workforce with a well rounded education
for local employers will be the
ultimate goal of the Chamber's Education Committee. This goal
goes hand-in-hand with the
economic development efforts which are a major part of our mission.
Strategy
o Restructure the existing committee in early 2008
o Develop specific mission and goals
o Consider and develop sub-committees for various projects
o Consider additional committee
Action Steps
o Schedule regular monthly year-round meeting
o Develop progress report on past activities
o Determine needs and agendas for current programs
o Investigate potential new programs
- Hold brainstorming sessions
- Research national programs
- Work with other local organizations and chambers
o Interact with area employers
- Survey area employers
- Develop inventory of current area job skills needed
- Project future needs
- Consider establishing a human resource managers group
- Work closely with Greenville Board of Development
- Set up pilot program series devoted to current workforce training
o Interact with Government Issues Committee
- Consider position(s) on proposed legislation
- Develop white paper(s) as appropriate
- Information Dissemination
o Add an education column to the monthly newsletter
o Post information on website
o Share positions/major accomplishments with media
o Maintain file of committee activities
o Invite input from membership regarding those activities
o Self-evaluate at year end
The Greenville/Hunt County Leadership Program
The Greenville Leadership Program will continue its efforts to address
community challenges through a nine-month series of unique and informative
monthly programs.
o Class of 2009
- Set schedule
- Disseminate Marketing information
- Invite Hunt County Chamber members to participate
o Alumni
- Establish regular meeting times
- Develop program of activities

Government Issues
Taxes, regulatory issues, infrastructure, and workforce
are the primary issues concerning businesses.
A newly formed Government Issues Committee will address these concerns
in a variety of ways.
Strategy
o Form a Government Issues committee in early 2008 open to all Chamber
members
o Interact with representatives at all levels of government
o Develop specific mission and goals
Action Steps
o Research past activities of the Chamber
o Determine issues of greatest importance to local businesses
- Seek input from member businesses through survey
- Monitor issues addressed by state and U.S. Chambers
o Set up response mechanism for members to let their voices be heard
- Invite interested members to be notified when specific issues need
immediate business community support
- Notify those members by email when they should communicate with
elected officials or regulatory agencies
o Determine when an official Chamber position should be adopted
- Develop white paper(s) as applicable
- Obtain board approval
- Disseminate to appropriate venue:
Public officials and media
o Research possibility of government internship with higher educations
institutions in the area
Information Dissemination
o Schedule "Wake Up to the Issues" breakfasts
This quarterly breakfast meeting will provide an opportunity to keep
current with governmental issues, from infrastructure to candidate debates.
Each quarter, a speaker, panel or roundtable discussion will address
issues affecting your bottom line.
o Add an "Issues" column to the monthly newsletter
o Post current "hot" issues on Chamber website
Evaluation and Review
o Maintain file of committee activities
o Invite input from membership regarding those activities
o Self-evaluate at year end

Bottom-Line-Friendly Benefits
Because we are a membership organization, we are
constantly seeking new avenues for
saving our members' money through inexpensive and exclusive promotions
and
varied programs. All programs will include an evaluation and review
process.
Advertising
o Review Current Advertising Opportunities
- Membership Directory
- Review current contract
- Increase benefit to advertisers
- Spring Marketing Campaign
- Consider unbundling
- Review for appropriateness
o Research Additional Opportunities
- Website
- Group Advertising
- Event Programs
Members-Only Opportunities
o Research and consider Affinity Programs
- Pooled groups for healthcare insurance
- Pooled groups for other insurances
- Others
o Consider creating a benefits committee
- Research and review opportunities
- Meet with providers
o Survey the Membership
- Ongoing-through new Ambassador Program
- Establish direct communication link through website
- Consider monthly "question" in newsletter
- Provide feedback to membership

Networking
Because the primary reason the majority of businesses
join a chamber of commerce
is to network, the networking opportunities offered by the Greenville
Chamber
are of prime importance to our membership.
Continue Monthly Networking Mixers
o Business After Hours.
Continue on the third Thursday of the month from
5-7 p.m.
o Offer new opportunities:
- Morning (7:30-9:30) Business Before Hours will be held on
a Tuesday or Wednesday in the first, second, or fourth week
- Non-Profit Sponsorships to partner for a mixer and promote
both.
- Co-sponsorships with another member business.
Continue Membership Luncheons
Held the first Friday of March, June, September and the first Friday
in December, members get an update on the work of the Chamber, hear
a speaker, or enjoy entertainment-while networking.
o Review format and agenda of luncheons.
o Develop schedule for full year
Launch Chamber 101 - Quarterly
This new program alternate morning and afternoon time slots. It
has been designed to acquaint new members, new managers at current member
businesses, management level employees who would like to know more about
the Chamber, and potential members about the work of the organization
and how best to take advantage of the benefits of their membership.
Exposure through Participation
Participation in and sponsorship of Chamber events
provide your company a significant opportunity for exposure of your
company to potential customers. All programs will include an evaluation
and review process.
Continue established events
o Annual Auction - May 5
This event features great auction items, an entertaining auctioneer,
excellent food and an opportunity to contribute to the education of
children in local schools through the Chamber's 501(c)(3) Foundation
teacher grants.
o Annual Banquet - January 18
The Annual Banquet brings together those who have made the previous
year's success a priority in their professional lives and those who
will continue that course of action. It recognizes the leadership of
two organizations.
o Business Expo - November
The purpose of the event is to provide a scenario for business to
showcase their products and/or services to other businesses as well
as to the general public. It connects suppliers and consumers within
our county in order to promote a more vibrant local economy.
o Rally Round Greenville - September
This event combines the Cotton Patch Classic Bike Rally & Race
and the Mini Grand Prix with a wide variety of activities held in downtown
Greenville. Organized and carried out through a partnership between
the Greenville Area Social Pedalists, the Lions Club and the Chamber,
this event promises to be a festival no one will want to miss.
o Golf Classic - September
A staple in our networking and exposure offerings, this event brings
together a diverse group of participants-in both occupation and handicap!
It is a prime opportunity to interact with other business people on
an informal basis.
Launch new events
One of the primary ways in which chambers are different from other
membership organizations is in the vast diversity of types of organizations
that belong to a chamber. Because this is so, the Greenville Chamber
& CVB will constantly search for new opportunities for our members
to make contact with potential customers-as well as potential suppliers.
o Economic Forecast Breakfast
Providing a snapshot of the state of the economy and a peek into
its future, this event will examine local factors as well as the global
economic picture. Speakers will be experts on finance and economics
and will afford the sponsor an opportunity to be a part of the program
as well.
o Game/Fun Night
This new event is primarily a networking opportunity that also assists
the Chamber in raising funds to carry out our mission. In its early
development stages, it will be developed as a spin-off from the Casino
Night that had been part of the Annual Auction (now a stand-alone event).
There are numerous possibilities currently under discussion.
o Healthcare Prognosis
Providing a snapshot of the state of healthcare in the greater Greenville
area, the Healthcare Prognosis examines local factors as well as the
state and national pictures. Speakers are experts in the field of healthcare
and its effects on the business community.
Culture/Cultural Activities
Increasingly important to businesses who want to
ensure that their workforce is happy are local cultural activities.
It is always important to the personal side of business people's lives.
The Greenville Chamber will continue to contribute to this side of livability
in a number of ways primarily through the
Convention and Visitors Bureau
Tourism
o Maintain list of activities in the area on website
o Maintain accurate and up-to-date lists of non-profit organizations
- Leadership of the organizations
- Schedule of programs
o Promote local/area attractions through variety of sources
- Produce and distribute promotional materials
- Invest in state and national advertising
- Seek out state and national free posting services
Additional Partnerships
o Participate in the planning and facilitation of events other than
the Chamber's
- Work with area chambers to promote Hunt County attractions and events
- Work with other local organizations to ensure effective promotion
and facilitation of special events
- Work with area's providers of attractions and accommodations
o Work closely with the Greenville Board of Development on quality
of life issues


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2713 Stonewall Street
P.O. Box 1055
Greenville, Texas 75403-1055
(903) 455-1510
FAX (903) 455-1736
E-Mail: chamber@greenvillechamber.com
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Greenville Chamber of Commerce
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